SEO introductory questionnaire

Your Name:

Your Phone Number:

Your Email Address:*

Company Name:

Website URL(s):

How long has the business / website been operating?

What is the nature of the business?

Which are your most important products / services?

Who are your main competitors?

Please provide an overview of your overall marketing strategy (offline and online) and indicate how the website forms part of this strategy.

Please provide details of any digital marketing activity that has already been undertaken.

What phrases do you think people will be using to look for your website? What would you like to be found for?

What is your approximate monthly budget for digital marketing?

Please provide any technical information that is known about your website (web server, operating system, cms and scripting languages used).

Who is responsible for writing new content and how is it added to the live site?

Can you provide statistics (e.g. visitor metrics, conversion rates, profit per sale, etc.) for your website? – do you have Google Analytics installed?

What are your goals for digital marketing and what are your measurement criteria?